I am an innovative strategic operations and business development professional with a PhD in English literature. With 20 years of experience, including roles focused on operations management, business & market analysis, cross-discipline leadership, project & vendor management, and business development in Europe / US / Asia, I have a well-rounded understanding of industry, customers/ clients, and the pain points between. In recent years I have found a satisfying niche that merges my academic background with learned business acumen by focussing on organizational transformation, business & market analytics, and business management consulting.
Below is a portfolio of recent projects, roles, and initiatives.
Director of Strategic Operations, Frostbite (Electronic Arts)
I am currently employed as an Director of Strategic Operations with Frostbite, EA’s in-house game engine. Collaborating with leaders within Frostbite, and across the larger creative tech organization, this role takes on a diverse range of assignments, from operational to strategic, in response to current and future business needs. The work includes fiscal goal setting, unpacking / analyzing technical & business problems, telling the story of our business and the value we create, and contributing to the overall transformation and optimization of the organization.
Digital Transformation, Terminal Operations
Working as a Marine Business Analyst with a prominent shipping terminal in Vancouver, this role focused on transforming marine operations to bring workflow and business practices into the 21st century. The work included documenting workflows, business rules, user roles, and ultimately recommending a new digital future for terminal operations.
The Helm
The Helm is a customer facing interactive web application for commercial partners in the marine space. Working across departments, disciplines and time zones, leading this project to success required dedicated leadership, constant learning, active listening, and creative thinking. A deep understanding of UX/UI design, business requirements, and marketing fundamentals were key to the success of this project.
Explainer Videos
Working with designers, videographers, and senior leadership to ensure the messaging on complex topics is clear and concise. These videos appear in various marketing materials and documents, as well as featuring prominently on corporate websites.
Understanding the ecosystem of consultants and contractors is an important part of this process, as is the understanding of how to write lively content for short video pieces.
Corporate Website Development
Collaborating with creative consultants, internal IT professionals, and senior leadership to ensure the messaging and overall feel of the website provides a fresh look for the company while staying true to brand guidelines and broader company messaging. Understanding the brand enough to reimagine the ways customers can engage with the product is key to these types of projects, and something my teams have excelled at.
Discovery Workshops
I have developed and lead corporate brand development workshops in regional offices located in Vancouver, Connecticut, London, and Singapore. Adapting workshops to suit regional office operations and customer base, these workshops are always dynamic and new. The outcome of recent workshops has been to conceptualize a value proposition and messaging for marketing initiatives, and to leverage those into strategic marketing plans in-line with business development goals.
Marketing Copy and Key Messaging
Working with clients and partners to dig into the “why” so we can understand the “how” is an important part of the writing and messaging process. Whether it’s trying to find ways to describe complex ideas to a wide audience, or draw out some excitement from dry content, my writing professional and creative background coupled with years of corporate business development experience provides senior leadership and key stakeholders an opportunity to work through ideas to get to the heart of what the company wants to tell the world.
